What 4 Pillars are Important in SEO?

Many factors can affect your website's search engine ranking and visibility, but there are four particularly important pillars of SEO:

Content: The quality and relevance of the content on your website is a critical factor in its ranking. Search engines want to provide users with helpful, informative and high-quality content, so creating and optimising content that meets these criteria is essential.

Technical SEO: The technical aspects of your website, such as loading speed, mobile friendliness and the presence of errors or crawl issues, can also affect its ranking. It's important to ensure that your website is technically sound and easy for search engines to crawl and index.

User experience: The overall user experience of your website, including its design, navigation and ease of use, can affect its ranking. Search engines want to provide users with websites that are easy to use and provide a good user experience.

Authority: The authority of your website, as measured by the number and quality of external links pointing to it, can also affect its ranking. Search engines consider sites with high-quality external links to be more credible and trustworthy and may rank them higher.