SEO 101: Tips and Tricks for Beginners

Here are some tips and tricks for beginners who want to improve the search engine optimisation (SEO) of their website:

Start by conducting keyword research to identify the words and phrases your target audience uses to search for your products or services.

Use these keywords in the titles and headings of your web pages and in the content itself.

Make sure your website is mobile-friendly, as more and more people are accessing the web from their smartphones and tablets.

Use header tags (H1, H2, etc.) to signal the hierarchy of your content to search engines.

Make sure your website is fast by optimising images and minimising code.

Use internal linking to help search engines understand your site's structure and provide a better user experience.

Ensure your site is secure by using HTTPS, which encrypts the connection between your site and the visitor's browser.

Use external links to show search engines that your site is authoritative and contains valuable information.

Make sure your site is easy to navigate and has a clear hierarchy so that users and search engines can easily find what they're looking for.

Finally, measure and track your results to see how your efforts are paying off and adjust your strategy as needed.