What is SEO and How it Works?

Search engine optimisation (SEO) is the process of improving the visibility and ranking of a website on search engines such as Google, Bing and Yahoo. 

When people search for terms related to your business, you want your website to appear as high as possible in the search results.

There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO refers to the techniques you use on your website to improve its ranking, such as using keywords in your content and in the headings and titles of your web pages. 

Off-page SEO refers to the techniques you use outside your website to improve its ranking, such as building links from other websites and social media.

There are many factors that search engines use to determine the ranking of a website, including the quality and relevance of the content, the structure of the website, and the number and quality of external links pointing to the site. 

By using on-page and off-page SEO techniques, you can improve your website's ranking and attract more qualified traffic to your site.